WARBY’s AR Strategy

Warby Parker is a brand that is effectively using AR in their marketing. The company sends 5 pairs of prescription less glasses to a new and or optional buyer. The perspective buyer has 30 days to try on the frames and decide which pair they would like. Warby sends the items for free and doesn’t even take a deposit from the potential buyer, only requires a credit card to be given for security. This is an excellent form of marketing because not only does it show brand confidence it creates a trust between the buyer and with the company. They feel they are not pressured to make a purchase and feel that they are not bound to make a decision without testing it out. Furthermore, as it states in the Kerin reading that, “today, it’s not just getting the best price but getting the best value — and there are a lot of pieces to value(345)”. I think Warby Parker found its main pieces to the value to be affordable and interactive with its perspective clients. By creating a AR marketing platform to trust they will return the products it makes the perspective buyer feel he or she is getting the best value.

My evaluation of this use of AR only increased brand loyalty. By creating this “I trust you, you trust me” model it has only increased revenue. As of 2019, it was profitable at $250 million dollars. Also, this past August of 2020 they raised $245 million for a $3 billion evaluation. To me that it pretty profitable.